Nir Eyal is an author, lecturer, and investor known for his insights into the intersection of psychology, technology, and business. As a former Stanford lecturer and a prolific writer, Nir specializes in helping people become more efficient and productive by understanding the underlying mechanisms that drive their behaviors. His first book, "Hooked: How to Build Habit-Forming Products," has been hailed as a must-read for those interested in building products that engage users. With "Indistractable," Nir dives deeper into the psychology of attention to help readers harness focus and improve their ability to live according to their true values.