Greg McKeown is a renowned author and speaker in the fields of business and self-improvement, celebrated for his work on essentialism and simplifying life's complex choices. His groundbreaking book, "Essentialism: The Disciplined Pursuit of Less," has influenced the mindset of millions seeking to declutter their lives and focus on what truly matters. In his follow-up, "Effortless: Make It Easier to Do What Matters Most," McKeown continues to explore how we can achieve more with less effort, offering practical advice that challenges our conventional approaches to work and life. His insights are sought after by audiences around the globe, from corporate executives to everyday individuals striving for balanced, purposeful living.