Reviews
“This is not just a riveting read about how to understand others better. It’s also a revealing look at how to be understood. Charles Duhigg delivers a winning combination of stories, studies, and guidance that might well transform the worst communicators you know into some of the best.”—Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the podcast Re:Thinking
“Our personal and professional success depend upon our ability to understand and be understood, and yet we typically leave this up to intuition. In Supercommunicators, Charles Duhigg goes through a mountain of research—and some riveting stories—and unearths practical tactics to show that anyone can become a more effective listener, speaker, and even social media poster.”—David Epstein, bestselling author of Range and The Sports Gene
“This book stayed with me. I found myself thinking about how many questions I ask and how often I laugh in conversation. Given how much talking we all do, it’s amazing how little we understand. A much-needed guide to connecting in disconnected times.”—Amanda Ripley, author of High Conflict
“Charles Duhigg does it again, with a book we all need to read. Using his unique mix of stories and science, he gives us Supercommunicators, a guide to better conversation and deeper human connection. If you want to improve your communication skills at work and in life, this book is the place the start.”—Arthur C. Brooks, professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author
In Supercommunicators: How to Unlock the Secret Language of Connection, bestselling author Charles Duhigg explores the art and science of effective communication. This groundbreaking book delves into the strategies and techniques used by master communicators across various fields, from politics to business to personal relationships. Duhigg combines cutting-edge research with engaging storytelling to reveal how anyone can become a “supercommunicator” – someone who can connect deeply with others, convey complex ideas clearly, and inspire action. By examining real-world examples and scientific studies, Duhigg uncovers the hidden patterns of successful communication and provides practical tools for readers to enhance their own communication skills.
Supercommunicators is designed to appeal to a broad audience, making it valuable for professionals across various industries as well as individuals seeking to improve their personal relationships. The primary audience includes business leaders, managers, salespeople, and anyone whose success depends on effective communication. These readers will find practical strategies to enhance their persuasion skills, build stronger connections, and lead more effectively. The secondary audience comprises students, educators, and lifelong learners interested in psychology, sociology, and personal development. Duhigg’s accessible writing style and use of relatable examples make the book’s concepts understandable to readers without specialized knowledge in communication theory or psychology. While the book touches on complex ideas, it presents them in a way that is engaging and applicable to everyday situations, making it an ideal read for anyone looking to unlock the secrets of powerful communication.
Have you ever wondered why some people seem to have a magical ability to connect with others, while you struggle to get your point across? Imagine a world where every conversation leaves you feeling understood and inspired. Charles Duhigg’s Supercommunicators: How to Unlock the Secret Language of Connection promises to reveal the hidden code behind masterful communication, turning ordinary interactions into extraordinary connections.
In this eye-opening exploration of human interaction, Duhigg takes readers on a journey through the minds of expert communicators, from charismatic leaders to persuasive salespeople. He uncovers the psychological principles and practical techniques that allow these individuals to captivate audiences, build instant rapport, and influence decisions. Through a blend of scientific research and real-life anecdotes, Duhigg demystifies the art of communication, making it accessible to anyone willing to learn.
The book challenges common misconceptions about effective communication, arguing that it’s not just about what you say, but how you say it and, more importantly, how you make others feel. Duhigg introduces readers to the concept of “supercommunicators” – individuals who possess an uncanny ability to read social cues, adapt their communication style, and create meaningful connections in any situation. He argues that these skills are not innate talents but learned abilities that anyone can develop with the right knowledge and practice.
Supercommunicators doesn’t just present theories; it offers a practical toolkit for improving communication skills in various contexts. Readers will discover strategies for active listening, nonverbal communication, and storytelling that can be applied immediately in personal and professional settings. Duhigg breaks down complex psychological concepts into actionable steps, providing exercises and techniques that readers can use to enhance their communication prowess.
By reading this book, you’ll learn how to:
The central thesis of Supercommunicators is that effective communication is not an innate talent but a learnable skill set rooted in understanding human psychology and behavior. Duhigg argues that by mastering specific techniques and principles, anyone can become a “supercommunicator” capable of forging deep connections and influencing others positively.
Think of communication as a dance. Just as skilled dancers move in harmony with their partners, anticipating and responding to each other’s movements, supercommunicators are attuned to the subtle rhythms of human interaction. They know when to lead, when to follow, and how to guide the conversation smoothly through various steps. This dance of communication involves reading social cues, adapting to different communication styles, and creating a sense of synchrony that makes others feel truly heard and understood.
Supercommunicators represents a significant contribution to the field of communication studies and personal development. By bridging the gap between academic research and practical application, Duhigg has created a resource that has the potential to transform how people approach everyday interactions.
The book’s impact extends beyond individual readers to influence organizational culture and leadership practices. Many companies have incorporated Duhigg’s insights into their training programs, recognizing the competitive advantage of having employees skilled in the art of connection and persuasion.
While generally well-received, some critics argue that the book oversimplifies complex psychological processes and may encourage manipulative behavior. However, Duhigg addresses these concerns by emphasizing the importance of ethical communication and genuine connection throughout the book.
Supercommunicators has garnered attention from both academic and popular circles. It has been featured on numerous bestseller lists and has received praise from communication experts and business leaders alike. The book’s fresh perspective on a timeless subject has sparked discussions in fields ranging from education to politics, highlighting its broad relevance and potential for societal impact.
By challenging conventional wisdom about communication and offering a new framework for understanding human connection, Supercommunicators has established itself as a landmark work in the genre. Its blend of scientific rigor and accessible writing has made it a valuable resource for anyone looking to improve their communication skills and, by extension, their personal and professional relationships.
In our assessment, Supercommunicators by Charles Duhigg offers a compelling and comprehensive exploration of effective communication strategies. We find that the book’s strength lies in its ability to blend scientific research with engaging storytelling, making complex concepts accessible to a wide audience. Duhigg’s approach of drawing insights from various disciplines provides readers with a multi-faceted understanding of communication, which we believe is crucial in today’s interconnected world.
We appreciate the book’s focus on practical applicability. The inclusion of exercises and real-world examples allows readers to immediately implement the strategies discussed, potentially leading to tangible improvements in their communication skills. This practical orientation sets Supercommunicators apart from more theoretical works on the subject.
However, we also recognize certain limitations in the book’s approach. The potential oversimplification of some concepts and the limited discussion of cultural differences in communication are areas where readers might benefit from supplementary resources. We also note that while the book provides excellent insights into traditional forms of communication, it could have delved deeper into the nuances of digital communication in our increasingly online world.
Despite these limitations, we believe that Supercommunicators makes a valuable contribution to the field of communication studies. Its interdisciplinary approach and emphasis on the science behind effective communication provide readers with a solid foundation for understanding and improving their communication skills.
We find particularly noteworthy the book’s exploration of the role of cognitive biases in communication and its strategies for overcoming these biases. This aspect of the book has the potential to not only improve individual communication skills but also to foster more effective and empathetic interactions on a broader societal level.
Our Recommendation
We recommend Supercommunicators to a wide range of readers, from professionals looking to enhance their leadership and interpersonal skills to individuals seeking to improve their personal relationships through better communication. The book’s accessible style and practical orientation make it suitable for both those new to the field of communication studies and those with prior knowledge seeking to deepen their understanding.
However, we suggest that readers approach the book as a starting point rather than a comprehensive guide. To gain a more complete understanding of effective communication, we recommend supplementing Supercommunicators with other resources that address its blind spots, particularly in areas such as intercultural communication and digital communication strategies. Overall, we believe that Supercommunicators offers valuable insights and tools that can significantly enhance one’s ability to connect and communicate effectively in various personal and professional contexts.
The essence of Supercommunicators lies in its exploration of several key topics that form the foundation of effective communication. One crucial element is the power of active listening. Duhigg emphasizes that true communication is a two-way street, where listening is just as important as speaking. He argues that supercommunicators excel at not just hearing words, but truly understanding the underlying emotions and intentions behind them. This skill allows them to respond more thoughtfully and build stronger connections.
Another critical topic is the role of nonverbal communication. The book delves into how body language, facial expressions, and tone of voice often convey more meaning than words alone. Duhigg explains that supercommunicators are adept at reading these subtle cues and adjusting their own nonverbal signals to create rapport and trust. He provides techniques for becoming more aware of nonverbal communication and using it effectively to enhance understanding and connection.
Emotional intelligence forms another cornerstone of the book’s message. Duhigg posits that the ability to recognize, understand, and manage one’s own emotions, as well as those of others, is crucial for effective communication. He explores how supercommunicators use emotional intelligence to navigate complex social situations, defuse conflicts, and create positive interactions. The book offers strategies for developing emotional intelligence and applying it in various communication contexts.
The art of storytelling is also highlighted as a key component of superb communication. Duhigg argues that humans are wired to respond to narratives, and that stories are powerful tools for conveying ideas, inspiring action, and creating lasting memories. He breaks down the elements of effective storytelling and shows how supercommunicators use these techniques to make their messages more compelling and memorable.
Adaptability in communication style is another essential topic covered in the book. Duhigg explains that supercommunicators are able to adjust their approach based on the personality, background, and needs of their audience. This flexibility allows them to connect more effectively with a wide range of people and in various situations. The book provides frameworks for recognizing different communication styles and adapting one’s own style accordingly.
The concept of cognitive bias and its impact on communication is also explored in depth. Duhigg discusses how our mental shortcuts and preconceptions can lead to misunderstandings and communication breakdowns. He offers insights into recognizing and mitigating these biases to improve communication clarity and effectiveness.
Lastly, the book emphasizes the importance of authenticity in communication. Duhigg argues that while techniques and strategies are valuable, they must be grounded in genuine intent and sincere interest in others. He explores how supercommunicators balance skill with authenticity to create meaningful and lasting connections.
The Pixar Pitch: Storytelling in Action: Duhigg illustrates the power of storytelling by examining Pixar’s approach to pitching movie ideas. He describes how Pixar storytellers use a simple template to structure their pitches: “Once upon a time… Every day… One day… Because of that… Because of that… Until finally…” This method allows them to quickly convey the essence of a story, capture attention, and create emotional engagement.
The Hostage Negotiator’s Toolkit: Active Listening: The book presents a case study of FBI hostage negotiators to demonstrate the impact of active listening. Duhigg recounts how negotiators use techniques like mirroring (repeating the last few words spoken by the other person) and labeling emotions to build rapport and de-escalate tense situations. He shows how these same techniques can be applied in everyday conversations to improve understanding and connection.
The Challenger Disaster: Communication Breakdown: Duhigg examines the 1986 Challenger space shuttle disaster as an example of how communication failures can have catastrophic consequences. He analyzes how cognitive biases, organizational culture, and ineffective communication patterns led to critical information being misunderstood or ignored. This case study serves to highlight the importance of clear, direct communication and the dangers of making assumptions.
The Car Salesman’s Secret: Adapting Communication Styles: The book describes a successful car salesman who adapts his communication style to match his customers. Duhigg explains how the salesman quickly assesses whether a customer is more analytical, emotional, or relationship-oriented, and then adjusts his approach accordingly. This example illustrates the effectiveness of flexible communication in building trust and achieving desired outcomes.
The CEO’s Turnaround: Emotional Intelligence at Work: Duhigg presents a case study of a CEO who transformed her company’s culture by focusing on emotional intelligence. He describes how she implemented programs to improve empathy and self-awareness among employees, leading to better teamwork, increased productivity, and improved customer satisfaction. This example demonstrates the practical application of emotional intelligence principles in a business setting.
The Political Debate: Nonverbal Communication: The book analyzes a high-stakes political debate to show the impact of nonverbal communication. Duhigg breaks down how candidates use gestures, facial expressions, and body posture to convey confidence, sincerity, or disagreement, often more powerfully than their words. He explains how viewers’ perceptions of the candidates were significantly influenced by these nonverbal cues, highlighting their importance in all forms of communication.
The Marriage Counselor’s Approach: Overcoming Biases: Duhigg shares insights from a renowned marriage counselor who helps couples recognize and overcome their cognitive biases. He describes techniques the counselor uses to help partners see situations from different perspectives and challenge their assumptions. This example illustrates how awareness of cognitive biases can improve communication and relationships in both personal and professional contexts.
Duhigg introduces readers to the 7-38-55 rule, which suggests that in face-to-face communication, 7% of meaning is conveyed through words, 38% through tone of voice, and 55% through body language. To apply this insight, focus on aligning your nonverbal cues with your message. Practice maintaining open body posture, making appropriate eye contact, and using hand gestures to emphasize points. Pay attention to your vocal tone, ensuring it matches the emotion you want to convey. For instance, when expressing enthusiasm, let it show in your voice by varying your pitch and speaking with energy. In written communication, compensate for the lack of nonverbal cues by using descriptive language and appropriate punctuation to convey tone.
The book reveals that strategic vulnerability can be a powerful tool for building trust and connection. Duhigg explains that sharing appropriate personal experiences or admitting to mistakes can make you more relatable and approachable. To apply this, identify moments in professional settings where sharing a relevant personal challenge or lesson learned could strengthen your message. For example, when leading a team through a difficult project, you might share a brief story about a time you faced a similar obstacle and how you overcame it. Be careful not to overshare; the key is to reveal just enough to create a sense of authenticity and shared experience.
Duhigg introduces the FORD method as a framework for engaging in meaningful small talk. FORD stands for Family, Occupation, Recreation, and Dreams. To use this technique, prepare open-ended questions in each category before entering social situations. For instance, ask about family traditions, recent work projects, weekend hobbies, or future aspirations. Listen actively to responses and use follow-up questions to deepen the conversation. This method helps you move beyond surface-level chat and build genuine connections. Practice by starting conversations with colleagues using FORD topics, gradually becoming more comfortable with this structured approach to small talk.
The book explores the mirroring technique as a way to quickly establish rapport. This involves subtly matching the other person’s body language, speaking pace, and tone. To apply this, start by observing the other person’s posture and gradually adopt a similar stance. If they speak slowly and thoughtfully, match their pace. If they use specific phrases or words frequently, incorporate these into your responses. However, Duhigg cautions against obvious mimicry, which can backfire. The goal is to create a sense of similarity and comfort. Practice this technique in low-stakes conversations, perhaps with friends or family, before using it in more important interactions.
Duhigg discusses the cognitive interview technique, originally developed for law enforcement, as a powerful tool for gathering detailed information. This method involves asking open-ended questions and encouraging the interviewee to recreate the context of an event mentally. To apply this in a business setting, when debriefing after a project, ask team members to close their eyes and visualize the work environment. Then, prompt them with questions like “What did you see?” or “What were you thinking at that moment?” This technique can uncover valuable insights that might be missed in a standard review. Use it in one-on-one meetings or team debriefs to gather more comprehensive feedback.
The book revisits the classic persuasion triangle of ethos (credibility), pathos (emotion), and logos (logic). Duhigg emphasizes the importance of balancing all three elements in persuasive communication. To apply this, structure your arguments to include all three components. Start by establishing your credibility on the topic (ethos), perhaps by mentioning relevant experience or citing respected sources. Then, appeal to emotions (pathos) by sharing a compelling story or describing the positive impact of your proposal. Finally, present clear, logical evidence (logos) to support your argument. For example, when pitching a new project, you might begin with your track record of successful initiatives, share an anecdote about how a similar project benefited another company, and then present data projecting the potential ROI.
Duhigg explores the concept of priming and its impact on how messages are received. Priming involves exposing someone to a stimulus that influences their response to a subsequent stimulus. To apply this insight, consider the context and timing of your communication. Before important meetings or presentations, send out brief, positive messages or information that aligns with your main points. For instance, if you’re proposing a new sustainability initiative, share an article about successful green businesses a day before your presentation. This primes your audience to be more receptive to your ideas. Additionally, be mindful of your own priming; review positive feedback or accomplishments before entering challenging conversations to boost your confidence.
The book emphasizes how storytelling enhances memory retention and engagement. Duhigg explains that information presented in a narrative format is more likely to be remembered and acted upon. To apply this, structure your communications as stories whenever possible. For example, instead of simply listing product features, craft a narrative about how a customer’s life improved after using the product. In team meetings, share anecdotes that illustrate key points rather than relying solely on bullet points. Practice creating mini-stories for complex data or concepts. For instance, if presenting quarterly sales figures, weave the numbers into a story about the company’s journey through challenges and successes during that period.
One of the most notable strengths of Supercommunicators is its solid foundation in extensive research. Duhigg draws from a wide array of scientific studies, psychological experiments, and real-world case studies to support his arguments. He doesn’t rely solely on anecdotal evidence but instead presents a balanced mix of academic research and practical examples. This approach lends credibility to his insights and provides readers with a deeper understanding of the principles underlying effective communication. For instance, when discussing the impact of body language on communication, Duhigg cites specific studies that quantify the effects of different nonverbal cues, giving readers concrete data to support the importance of this aspect of communication.
Duhigg’s skill as a storyteller shines throughout the book, making complex concepts accessible and memorable. He masterfully weaves narratives that illustrate key points, keeping readers engaged while simultaneously educating them. These stories range from historical events to personal anecdotes, each carefully chosen to illuminate a specific aspect of communication. For example, when explaining the concept of active listening, Duhigg recounts a gripping tale of a hostage negotiation, showing how the negotiator’s listening skills literally saved lives. This storytelling approach not only makes the book more enjoyable to read but also serves as a practical demonstration of one of the key communication techniques discussed in the book.
A significant strength of Supercommunicators is its focus on practical application. Duhigg doesn’t just present theories; he provides concrete strategies and techniques that readers can immediately implement in their daily lives. Each chapter includes exercises, prompts, or step-by-step guides that allow readers to practice the skills being discussed. For instance, when introducing the FORD method for small talk, Duhigg provides a set of sample questions and scenarios for readers to use as practice. This hands-on approach transforms the book from a mere source of information into a practical toolkit for improving communication skills.
Duhigg’s exploration of communication is not limited to a single field or perspective. He draws insights from psychology, neuroscience, sociology, and even fields like marketing and politics to provide a comprehensive view of human communication. This interdisciplinary approach allows readers to understand communication from multiple angles, revealing connections and patterns that might not be apparent from a single-discipline perspective. For example, when discussing persuasion techniques, Duhigg combines psychological principles of influence with neuroscientific research on decision-making, providing a more nuanced and complete picture of how persuasion works.
Throughout the book, Duhigg maintains a balanced perspective, acknowledging both the power and the potential pitfalls of advanced communication techniques. He doesn’t present these skills as a magic solution but instead discusses their ethical implications and potential misuses. This balanced approach adds depth to the book and encourages readers to think critically about how they use these communication strategies. For instance, when discussing techniques for building rapport quickly, Duhigg also addresses the importance of authenticity and warns against manipulative uses of these skills.
The book is well-structured, with each chapter building upon the previous ones to create a logical progression of ideas. Duhigg starts with fundamental concepts and gradually introduces more complex techniques, allowing readers to develop their understanding step by step. This clear structure makes the book easy to follow and helps readers track their progress as they work through the material. Additionally, each chapter includes summaries and key takeaways, reinforcing the main points and making it easy for readers to review and retain the information.
While Duhigg’s ability to make complex concepts accessible is generally a strength, there are instances where this approach leads to oversimplification. Some of the communication techniques presented in the book are reduced to formulaic steps, which may not capture the full complexity of human interaction. For example, the discussion of body language cues sometimes presents them as universal, when in reality, their interpretation can vary significantly across cultures. This simplification, while making the concepts more approachable, may lead readers to underestimate the nuance required in applying these techniques effectively in diverse real-world situations.
Although Supercommunicators covers a wide range of communication topics, it falls short in its exploration of cultural differences in communication. In an increasingly globalized world, understanding how communication norms and expectations vary across cultures is crucial. The book primarily focuses on Western communication styles and norms, with limited discussion of how these principles might apply or differ in other cultural contexts. This oversight may limit the book’s applicability for readers working in multicultural environments or communicating across cultural boundaries.
While the book provides numerous examples and case studies of successful communication strategies, it lacks long-term follow-up on these cases. Many of the examples demonstrate immediate or short-term success, but there’s limited discussion of how these communication techniques impact relationships and outcomes over time. This absence of long-term perspective leaves open questions about the sustained effectiveness of some of the strategies presented. Including more longitudinal studies or follow-ups on the examples used could have provided valuable insights into the lasting impact of becoming a “supercommunicator.”
Despite acknowledging the importance of nonverbal communication, the book tends to focus more heavily on verbal and linguistic aspects of communication. While these are undoubtedly important, this emphasis may underrepresent the significance of other communication channels, such as written communication in the digital age or the use of visual aids in presentations. Given the increasing prevalence of remote work and digital communication, a more in-depth exploration of these areas could have made the book more comprehensive and relevant to modern communication challenges.
One significant blind spot in Supercommunicators is the potential for readers to develop an inflated sense of control over communication outcomes. While Duhigg provides valuable techniques for improving communication skills, there’s a risk of readers believing they can fully control or manipulate every interaction. This misconception can lead to frustration when communication doesn’t go as planned, despite applying the book’s strategies. In reality, communication is a complex interplay of factors, many of which are beyond an individual’s control. The book Crucial Conversations: Tools for Talking When Stakes Are High by Patterson, Grenny, McMillan, and Switzler offers a complementary perspective, emphasizing the importance of creating a safe environment for dialogue and acknowledging the unpredictable nature of high-stakes conversations. Similarly, Difficult Conversations: How to Discuss What Matters Most by Stone, Patton, and Heen provides insights into managing the emotional undercurrents of challenging interactions, an aspect that Supercommunicators might not fully explore.
While Duhigg touches on ethical considerations in communication, there’s a potential blind spot in the depth of exploration of the ethical implications of advanced persuasion techniques. Readers might overlook the fine line between persuasion and manipulation, potentially misusing the skills learned from the book. This oversight could lead to communication practices that, while effective, may be ethically questionable. Robert Cialdini’s Influence: The Psychology of Persuasion offers a more in-depth examination of the ethical considerations in applying persuasion techniques, providing a valuable counterpoint to Supercommunicators. Additionally, Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday presents a cautionary tale about the dark side of persuasive communication in the media landscape, offering readers a critical perspective on the power and potential misuse of communication techniques.
A notable blind spot in Supercommunicators is its limited focus on the impact of technology on modern communication. While the book provides excellent insights into face-to-face and traditional communication methods, it may not fully address the nuances of digital communication platforms, social media, and emerging technologies like AI-powered communication tools. This oversight could lead readers to underestimate the importance of adapting communication strategies for digital environments. Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle offers a thought-provoking exploration of how technology is reshaping human connection and communication. Furthermore, The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr provides insights into how digital technology is affecting our cognitive processes and attention spans, factors that significantly impact modern communication dynamics.
While Supercommunicators provides valuable insights into effective communication, it may not fully address the complexities of intercultural communication. This blind spot could lead readers to apply communication strategies that are ineffective or even offensive in cross-cultural contexts. The book might not sufficiently emphasize how cultural differences can significantly impact communication styles, nonverbal cues, and interpretation of messages. Readers might mistakenly assume that the communication techniques presented are universally applicable, potentially leading to misunderstandings or conflicts in diverse cultural settings. The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer offers a more comprehensive exploration of cross-cultural communication in business contexts, providing frameworks for understanding and navigating cultural differences. Additionally, Cross-Cultural Communication: Theory and Practice by B. J. Hall presents a broader academic perspective on intercultural communication, addressing the theoretical underpinnings and practical challenges of communicating across cultural boundaries.
A potential blind spot in Supercommunicators is its treatment of power dynamics in communication. While the book offers strategies for effective communication, it might not fully explore how power imbalances in relationships, organizations, or society can significantly influence communication outcomes. Readers might overlook how factors such as hierarchical positions, socioeconomic status, or societal privileges can impact the effectiveness of communication techniques. This oversight could lead to naive applications of communication strategies in situations where power dynamics play a crucial role. Power: Why Some People Have It and Others Don’t by Jeffrey Pfeffer provides a candid look at how power operates in organizations and relationships, offering insights into how it shapes communication. Furthermore, Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior by Patterson, Grenny, McMillan, Switzler, and Maxfield explores how to navigate difficult conversations in the context of accountability and power structures, providing a valuable complement to the strategies presented in Supercommunicators.
While both Duhigg’s Supercommunicators and Carnegie’s classic How to Win Friends and Influence People focus on improving interpersonal communication, their approaches differ significantly. Carnegie’s book, first published in 1936, emphasizes timeless principles of human interaction, such as showing genuine interest in others and avoiding criticism. Duhigg’s work, on the other hand, incorporates modern psychological research and neuroscience to provide a more scientific foundation for its recommendations. Where Carnegie’s advice often centers on likeability and charm, Duhigg delves deeper into the mechanics of communication, exploring concepts like cognitive biases and the neuroscience of persuasion. However, both books share a common thread in recognizing the importance of empathy and understanding in effective communication. Carnegie’s work remains remarkably relevant despite its age, while Duhigg’s book offers a more contemporary perspective, addressing the complexities of communication in the digital age.
Crucial Conversations and Supercommunicators both aim to improve communication skills, but they focus on different aspects of the communication process. While Duhigg’s book provides a broad overview of effective communication techniques, Crucial Conversations zeroes in on high-stakes, emotional, or risky discussions. The authors of Crucial Conversations place a strong emphasis on creating a safe environment for dialogue and managing emotions during difficult conversations, aspects that Duhigg touches on but doesn’t explore as deeply. Crucial Conversations also provides a more structured approach to navigating challenging discussions, offering specific strategies for staying in dialogue when emotions run high. In contrast, Supercommunicators offers a wider range of communication techniques applicable to various situations, not just high-stakes conversations. Both books complement each other well, with Crucial Conversations providing depth in handling difficult discussions and Supercommunicators offering breadth in overall communication skills.
Chris Voss’s Never Split the Difference and Duhigg’s Supercommunicators both draw on real-world experiences and scientific research to improve communication skills, but they approach the subject from different angles. Voss, a former FBI hostage negotiator, focuses primarily on negotiation tactics, while Duhigg covers a broader spectrum of communication scenarios. Voss’s book dives deep into specific techniques like mirroring, labeling emotions, and using calibrated questions, providing detailed strategies for high-pressure situations. In contrast, Supercommunicators offers a more comprehensive overview of communication principles applicable to everyday interactions as well as professional settings. While both books emphasize the importance of emotional intelligence and active listening, Voss’s work is more tactical, providing step-by-step guidance for negotiation scenarios. Duhigg’s approach is more holistic, exploring the underlying principles of effective communication across various contexts. Never Split the Difference might be more suitable for readers specifically interested in negotiation skills, while Supercommunicators offers a broader toolkit for general communication improvement.
While not directly a communication skills book, Susan Cain’s Quiet provides an interesting counterpoint to Supercommunicators. Cain’s work challenges the notion that extroverted communication styles are always the most effective, arguing for the value of introverted approaches in leadership, creativity, and interpersonal relationships. This perspective offers a nuanced addition to Duhigg’s exploration of communication techniques. Where Supercommunicators might emphasize strategies that come more naturally to extroverts, such as engaging in small talk or commanding attention in group settings, Quiet highlights the strengths of more reserved communication styles. Cain’s book encourages readers to consider how different personality types might approach communication, a dimension that Supercommunicators could explore more deeply. By reading both books, one gains a more balanced view of effective communication, understanding that there’s no one-size-fits-all approach and that different situations may call for varying communication styles.
Step 1: Assess Your Current Communication Skills
Before diving into the techniques presented in Supercommunicators, it’s crucial to establish a baseline of your current communication abilities. Start by reflecting on your recent interactions, both personal and professional. Consider moments where you felt your communication was effective and instances where you struggled. Pay attention to patterns in your communication style. Are you more comfortable in one-on-one conversations or group settings? Do you tend to dominate discussions or struggle to express your thoughts? Next, ask trusted friends, family members, or colleagues for honest feedback about your communication strengths and weaknesses. Their perspectives can provide valuable insights you might have missed. Finally, consider recording yourself during a conversation or presentation (with permission if others are involved) and analyze your verbal and non-verbal cues. This self-assessment will help you identify specific areas for improvement and set a starting point for your communication enhancement journey.
Step 2: Master Active Listening
Implement active listening techniques in your daily interactions. Start by practicing the “FORD” method (Family, Occupation, Recreation, Dreams) introduced in the book. In your next social gathering or networking event, challenge yourself to use this framework to guide your conversations. Ask open-ended questions about these topics and focus on truly listening to the responses without interrupting or planning your next comment. Pay attention to the speaker’s body language and tone of voice, not just their words. Practice paraphrasing what you’ve heard to ensure understanding and show engagement. For example, you might say, “If I understand correctly, you’re saying…” This technique not only improves your comprehension but also makes the speaker feel valued. Set a goal to practice active listening in at least three conversations per day, gradually increasing the duration and complexity of these interactions as you become more comfortable with the technique.
Step 3: Develop Emotional Intelligence
Enhancing your emotional intelligence is a crucial step in becoming a supercommunicator. Begin by keeping an “emotion journal” for two weeks. Each day, record situations that triggered strong emotions in you or others, and reflect on how these emotions influenced communication. Next, practice identifying emotions in others by observing facial expressions, body language, and tone of voice in your daily interactions. When you notice strong emotions, try to name them specifically (e.g., frustration, excitement, anxiety) rather than using general terms like “good” or “bad.” Additionally, work on regulating your own emotions. When you feel a strong emotion arising during a conversation, pause and take a deep breath before responding. Practice reframing negative situations in a more positive or neutral light. For instance, instead of thinking “This person is trying to annoy me,” consider “This person might be having a difficult day.” Lastly, actively seek to understand others’ perspectives, especially when they differ from your own. Ask questions to clarify their viewpoint and validate their feelings, even if you disagree with their conclusions.
Step 4: Harness the Power of Storytelling
Incorporate storytelling techniques into your communication repertoire. Start by identifying 3-5 personal stories that illustrate important lessons or values in your life. Practice telling these stories, focusing on creating a clear narrative arc with a beginning, middle, and end. Pay attention to descriptive details that bring the story to life and emphasize the emotional components that make it relatable. Next, look for opportunities to use these stories in your professional life. For example, you might use a personal anecdote to illustrate a point during a presentation or to build rapport with a new client. Additionally, practice creating stories from data or complex information. Take a recent project or business report and challenge yourself to present the key findings as a narrative. Who are the “characters” (stakeholders)? What was the “conflict” (challenge)? How was it resolved? What’s the “moral” of the story (key takeaway)? Aim to incorporate at least one story into your communication each day, whether it’s in a casual conversation, an email, or a formal presentation.
Step 5: Master Nonverbal Communication
Improving your nonverbal communication skills is essential for becoming a supercommunicator. Begin by practicing open body language: stand or sit with your arms uncrossed, maintain an upright posture, and face the person you’re talking to directly. Set a reminder on your phone to check your posture every hour. Next, work on maintaining appropriate eye contact. In your next few conversations, challenge yourself to hold eye contact for slightly longer than feels comfortable, without staring. Practice your facial expressions in a mirror, ensuring that your face reflects the emotion you’re trying to convey. Pay particular attention to your smile – practice genuine smiles that reach your eyes. Additionally, focus on your tone of voice. Record yourself speaking and analyze whether your tone matches your intended message. Practice modulating your voice to convey different emotions and levels of enthusiasm. Finally, become more aware of your gestures. Use hand movements deliberately to emphasize points, but avoid excessive or distracting gestures. Set a goal to consciously implement at least three nonverbal communication techniques in each significant interaction you have throughout the day.
Step 6: Adapt Your Communication Style
Flexibility in communication is a key skill of supercommunicators. Start by identifying your default communication style. Are you typically direct or indirect? Formal or casual? Emotional or logical in your approach? Once you’ve identified your style, practice adapting it in different situations. In your next team meeting, try using a communication style that’s different from your usual approach. For example, if you’re typically very direct, practice using more diplomatic language. If you tend to be formal, try a more casual approach. Pay attention to how others respond to these changes. Next, work on recognizing the communication preferences of others. Observe their language patterns, pace of speech, and level of detail they prefer. Practice mirroring these aspects in your communication with them. Additionally, develop a repertoire of communication techniques for different scenarios. Create a “communication toolkit” with strategies for various situations like giving feedback, resolving conflicts, or persuading others. Practice using these tools in low-stakes situations before applying them in more critical contexts. Set a goal to consciously adapt your communication style at least once per day, reflecting on the outcomes each time.
Step 7: Enhance Your Persuasion Skills
Improving your ability to persuade others ethically is a crucial aspect of becoming a supercommunicator. Start by studying the persuasion triangle of ethos (credibility), pathos (emotion), and logos (logic) discussed in the book. In your next persuasive communication, whether it’s a work presentation or a personal request, consciously incorporate all three elements. For ethos, establish your credibility on the topic early in the conversation. For pathos, connect your message to the emotions or values of your audience. For logos, provide clear, logical evidence to support your argument. Practice crafting persuasive messages using this framework for various scenarios. Next, focus on developing your ability to frame information effectively. Take a recent decision or proposal and practice presenting it from different angles to highlight its benefits. For instance, frame it in terms of potential gains, then as avoiding potential losses, and see which is more compelling. Additionally, work on building rapport before attempting to persuade. In your next few interactions, focus on finding common ground and establishing a connection before presenting your ideas. Lastly, practice the art of asking questions to guide others to your conclusion rather than simply stating your position. Set a goal to use at least one new persuasion technique each week, reflecting on its effectiveness and refining your approach based on the results.
Step 8: Improve Written Communication
Enhancing your written communication is crucial in today’s digital age. Start by reviewing your recent emails, reports, or social media posts. Analyze them for clarity, conciseness, and tone. Are your main points easily identifiable? Is your language appropriate for the audience? Next, practice the “BLUF” (Bottom Line Up Front) technique in your written communications. In your next email or report, state the main point or request in the first sentence, then provide supporting details. This helps ensure your key message isn’t buried. Additionally, work on creating more engaging written content by incorporating storytelling techniques. In your next lengthy email or report, try opening with a brief anecdote or scenario that illustrates your main point. Practice using vivid language and concrete examples to make your writing more memorable. Also, focus on improving your editing skills. After writing something, let it sit for a few hours (or overnight for important documents), then return to it with fresh eyes. Look for unnecessary words, complex sentences that could be simplified, and areas where you could add clarifying details. Finally, pay attention to the tone of your written communications. Before sending an important email, try reading it aloud to ensure the tone matches your intent. Set a goal to apply at least three of these techniques to every significant piece of writing you do for the next month.
Step 9: Practice Difficult Conversations
Mastering the art of difficult conversations is a key skill for supercommunicators. Begin by identifying a challenging conversation you need to have, whether it’s giving tough feedback, discussing a sensitive issue, or addressing a conflict. Before the actual conversation, spend time preparing. Write down your main points, anticipate potential reactions, and plan how you’ll respond to them. Practice the conversation with a trusted friend or in front of a mirror, focusing on maintaining a calm and empathetic tone. During the actual conversation, use the active listening skills you’ve been developing. Pay close attention to the other person’s reactions, both verbal and nonverbal. Use “I” statements to express your thoughts and feelings without blaming or attacking. For example, say “I feel frustrated when…” instead of “You always…”. Remember to validate the other person’s feelings, even if you disagree with their perspective. After the conversation, reflect on what went well and what you could improve next time. Make notes on any new insights you gained about the other person’s perspective. Set a goal to initiate at least one difficult conversation per week, gradually tackling more challenging topics as your skills improve.
Step 10: Continuous Improvement and Feedback Loop
Becoming a supercommunicator is an ongoing process that requires continuous improvement and feedback. Start by setting up a system to regularly assess your progress. Create a communication journal where you record your daily experiences, successes, and challenges in applying the techniques you’ve learned. At the end of each week, review your journal and identify patterns or areas that need more work. Next, establish a “communication buddy” system with a trusted colleague or friend. Agree to observe each other’s communication skills and provide constructive feedback regularly. This could involve sitting in on each other’s presentations, role-playing difficult conversations, or discussing recent communication challenges. Additionally, seek out opportunities to practice your skills in new contexts. This could involve joining a public speaking club, volunteering for cross-departmental projects at work, or engaging in community activities that require different types of communication. Regularly update your goals based on your progress and new challenges you encounter. For instance, if you’ve mastered basic storytelling, set a new goal to incorporate data visualization into your narratives. Lastly, stay updated on new communication research and techniques. Set aside time each month to read articles or books on communication, or attend workshops and webinars on the topic. Remember, becoming a supercommunicator is a journey, not a destination. Embrace each interaction as an opportunity to learn and improve.
Enhance Internal Communication
Implementing the principles from Supercommunicators can significantly improve internal communication within an organization. By training employees in active listening, emotional intelligence, and adaptive communication styles, companies can foster better understanding between team members, reduce conflicts, and increase overall productivity. This can lead to more efficient meetings, clearer project directions, and a more cohesive company culture.
However, implementing such comprehensive communication training across an entire organization can be challenging. Resistance to change, time constraints, and varying levels of communication skills among employees can hinder progress. Additionally, measuring the effectiveness of communication improvements can be difficult, making it hard to justify the investment to stakeholders.
To overcome these challenges, organizations can start with a pilot program in a single department or team. This allows for easier implementation and measurement of results. Utilizing a mix of in-person workshops, online modules, and practical exercises can accommodate different learning styles and schedules. Regular feedback sessions and surveys can help track progress and demonstrate ROI to stakeholders. As success is demonstrated, the program can be gradually rolled out across the organization.
Improve Customer Relations
The storytelling and persuasion techniques discussed in Supercommunicators can be particularly valuable in improving customer relations. By training customer service representatives, salespeople, and marketing teams in these skills, businesses can enhance their ability to connect with customers, address concerns effectively, and communicate the value of their products or services more compellingly.
One significant challenge in implementing these techniques is maintaining authenticity while using scripted or practiced communication methods. There’s a risk that customers might perceive these techniques as manipulative if not executed skillfully. Another obstacle is the time required to train employees in these advanced communication skills, especially in high-turnover positions.
To address these issues, businesses can focus on integrating the book’s principles into their existing customer service and sales training programs rather than treating them as separate skills. Role-playing exercises that emphasize both technique and authenticity can help employees internalize these skills. Additionally, creating a library of company-specific stories and examples that embody the business’s values and offerings can provide employees with ready-to-use material that feels genuine and relevant.
Enhance Leadership Communication
The insights from Supercommunicators can be particularly valuable for enhancing leadership communication within an organization. By training executives and managers in advanced communication techniques, companies can improve their ability to inspire teams, articulate vision, and navigate complex organizational challenges. This can lead to better employee engagement, clearer strategic direction, and more effective change management.
However, one major obstacle is the perception among some leaders that they are already skilled communicators and don’t need further training. Additionally, busy schedules and competing priorities can make it difficult for leaders to commit time to develop these skills. There’s also the challenge of translating improved communication skills into measurable business outcomes.
To overcome these hurdles, organizations can start by conducting a communication audit that includes 360-degree feedback for leaders. This can help identify specific areas for improvement and create buy-in for training. Executive coaching programs that incorporate the book’s principles can provide personalized, flexible learning opportunities that fit into leaders’ schedules. To demonstrate impact, companies can track metrics like employee engagement scores, successful project completions, and even stock price in relation to major communications from leadership.
Improve Cross-Cultural Communication
In today’s globalized business environment, the strategies in Supercommunicators can be instrumental in improving cross-cultural communication. By training employees in adaptive communication styles and emotional intelligence, companies can reduce misunderstandings, improve international collaborations, and enhance their ability to operate in diverse markets.
The main challenge in this area is the vast diversity of cultural communication norms and the potential for unintentional offense or miscommunication. Additionally, employees may have ingrained communication habits that are difficult to change, especially when interacting with cultures very different from their own.
To address these challenges, companies can develop a comprehensive cross-cultural communication training program that goes beyond the book’s general principles. This could include country-specific communication guides, regular cultural awareness workshops, and a mentoring system pairing employees with colleagues from different cultural backgrounds. Virtual reality simulations of cross-cultural interactions could provide safe spaces for employees to practice new communication skills. Regular international assignments or job rotations can also provide immersive learning experiences.
Enhance Conflict Resolution
The emotional intelligence and active listening techniques discussed in Supercommunicators can be particularly valuable for improving conflict resolution within organizations. By training employees at all levels in these skills, companies can create a more harmonious work environment, reduce time wasted on interpersonal conflicts, and improve overall team cohesion.
One significant challenge in implementing these techniques is that conflicts often occur in high-stress situations where people are less likely to apply newly learned skills. Additionally, deep-seated conflicts or power imbalances within the organization may require more than just improved communication to resolve.
To overcome these obstacles, organizations can create a conflict resolution framework that incorporates the book’s principles but also provides a clear process for addressing disputes. This could include designated mediators trained in advanced communication techniques, regular “communication health checks” for teams, and a system for anonymously reporting communication issues. Role-playing exercises that simulate high-stress conflict scenarios can help employees practice using these skills under pressure. Additionally, incorporating conflict resolution skills into performance reviews can incentivize employees to apply these techniques consistently.
Improve Change Management Communication
The persuasion and storytelling techniques outlined in Supercommunicators can be particularly useful in change management processes. By training leaders and change agents in these communication strategies, organizations can more effectively convey the need for change, inspire buy-in from employees, and guide the organization through transitions more smoothly.
However, a major challenge in this area is overcoming employee resistance to change, which often stems from fear, uncertainty, or a lack of understanding. Additionally, complex organizational changes may require ongoing communication over extended periods, which can be difficult to sustain effectively.
To address these challenges, companies can create a change communication strategy that leverages the book’s storytelling techniques to create a compelling change narrative. This narrative should be consistently communicated through multiple channels over time. Training a network of “change champions” throughout the organization in these advanced communication techniques can help disseminate messages more effectively. Regular feedback mechanisms, such as pulse surveys and town hall meetings, can help leaders gauge the effectiveness of their change communication and adjust as needed.
Enhance Recruitment and Onboarding Communication
The principles from Supercommunicators can significantly improve an organization’s recruitment and onboarding processes. By training HR professionals and hiring managers in advanced communication techniques, companies can better articulate their value proposition to potential employees, conduct more effective interviews, and create a more engaging onboarding experience for new hires.
One challenge in implementing these techniques is maintaining consistency across different recruiters and hiring managers, especially in large organizations. Another obstacle is the need to balance improved communication with legal and compliance requirements in the hiring process.
To overcome these challenges, organizations can develop a comprehensive communication guide for recruiters and hiring managers that incorporates the book’s principles while also addressing legal considerations. This guide could include templates for job descriptions, interview questions, and onboarding materials that use storytelling techniques to convey the company’s culture and values. Regular training sessions and role-playing exercises can help recruiters and hiring managers practice these skills. For onboarding, creating a “buddy” system where new hires are paired with experienced employees trained in these communication techniques can help reinforce the company’s communication culture from day one.
Improve External Stakeholder Communication
The strategies in Supercommunicators can be particularly valuable for improving communication with external stakeholders such as investors, regulators, and the media. By training executives and communication teams in advanced persuasion and storytelling techniques, organizations can more effectively convey their vision, explain complex information, and manage their public image.
A significant challenge in this area is maintaining message consistency across different stakeholder groups while also tailoring communication to each group’s specific interests and concerns. Additionally, the high-stakes nature of many external communications can make it difficult to implement new techniques without risking miscommunication.
To address these issues, organizations can create a comprehensive stakeholder communication strategy that incorporates the book’s principles. This could include developing a core narrative about the organization that can be adapted for different audiences, creating a library of stories and examples that illustrate key messages, and conducting regular media training sessions for executives that focus on both content and delivery. Implementing a robust approval process for external communications can help ensure consistency while still allowing for the use of more engaging communication techniques.
As artificial intelligence continues to advance, the principles outlined in Supercommunicators may need to evolve. AI tools could potentially analyze communication patterns and provide real-time feedback on effectiveness. This could lead to a new era of “augmented communication,” where individuals use AI assistants to enhance their natural abilities.
However, this trend also raises questions about authenticity in communication. Will AI-assisted conversations feel genuine? The book’s emphasis on emotional intelligence and authentic connection may become even more crucial as we navigate this new landscape.
The future might see a blend of AI-enhanced communication skills and deeply human elements. Training programs could focus on how to effectively use AI tools while maintaining the core human aspects of communication.
As VR and AR technologies become more prevalent, the nature of communication itself may change. The nonverbal communication techniques discussed in Supercommunicators might need to be adapted for virtual environments.
New skills may emerge, such as effectively conveying presence and emotion through avatars. The book’s principles on storytelling and creating emotional connections could become even more important in these immersive, yet potentially disconnected, spaces.
Organizations might need to develop entirely new communication protocols for VR meetings or AR-enhanced presentations. The ability to quickly adapt communication styles, as emphasized in the book, will be crucial in these rapidly evolving virtual landscapes.
Advances in neuroscience could provide deeper insights into how our brains process communication. This could lead to more refined and scientifically-backed communication techniques.
The book’s focus on understanding cognitive biases and the science of persuasion aligns well with this trend. Future editions might incorporate even more neuroscientific research to support its strategies.
However, ethical considerations will become increasingly important. How do we balance scientific knowledge of communication with respect for individual autonomy? The book’s emphasis on ethical persuasion may need to be expanded in light of these advances.
As global connectivity increases, effective cross-cultural and multilingual communication will become even more crucial. The book’s strategies for adapting communication styles may need to be expanded to include more nuanced cultural considerations.
Real-time translation technologies could remove language barriers, but cultural nuances in communication will remain complex. The emotional intelligence and adaptability skills discussed in Supercommunicators will be invaluable in navigating this new global communication landscape.
Future communication training might focus on developing “cultural fluency” alongside language skills. The book’s principles could be applied to create frameworks for quickly understanding and adapting to diverse cultural communication norms.
With the increasing sophistication of data analytics, communication could become highly personalized and micro-targeted. The book’s strategies for understanding and adapting to individual communication styles could be amplified by data-driven insights.
This trend could lead to more effective communication but also raises privacy concerns. How do we balance personalization with respect for personal boundaries? The ethical considerations discussed in Supercommunicators may need to be expanded to address these issues.
Future communicators might need to develop skills in data interpretation alongside traditional communication abilities. The book’s emphasis on flexibility and adaptability will be crucial in a world where communication strategies may need to be adjusted in real-time based on data feedback.
Supercommunicators has the potential to significantly influence both individual behavior and organizational practices in the coming years. As the importance of effective communication continues to grow in our increasingly connected world, the book’s insights could shape how people approach personal and professional interactions.
On an individual level, the book may inspire a widespread interest in developing advanced communication skills. This could lead to more empathetic and effective interactions in personal relationships, as well as improved collaboration and leadership in professional settings. The emphasis on understanding cognitive biases and the science behind communication could foster a more analytical approach to interpersonal interactions, potentially reducing misunderstandings and conflicts.
In the business world, Supercommunicators could influence corporate training programs and leadership development initiatives. Companies might incorporate the book’s strategies into their communication protocols, potentially improving team dynamics, customer relations, and negotiation outcomes. The book’s insights on persuasion and influence could also shape marketing and sales strategies, leading to more effective and ethical approaches to customer engagement.
In the realm of education, the book’s principles could be integrated into curriculum development, particularly in areas like public speaking, interpersonal communication, and business communication courses. This could lead to a new generation of communicators who are more adept at navigating complex social and professional landscapes.
However, the book’s impact may also raise ethical considerations. As more people become aware of and skilled in advanced communication techniques, there could be increased scrutiny of how these skills are used, particularly in areas like politics, marketing, and media. This might lead to discussions about the ethics of persuasion and the responsible use of communication strategies.
Looking further ahead, the principles outlined in Supercommunicators may need to evolve to address emerging communication challenges. As artificial intelligence and virtual reality technologies advance, new forms of communication may emerge, requiring adaptations of the strategies presented in the book. The increasing prevalence of remote work and digital communication platforms may also necessitate updates to the book’s recommendations to remain relevant in an ever-changing communication landscape.
Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler: This book provides a valuable complement to Supercommunicators by focusing specifically on high-stakes, emotional, or risky discussions. While Duhigg’s work offers a broad overview of communication techniques, Crucial Conversations dives deep into strategies for managing difficult dialogues. It offers practical tools for creating a safe environment for open dialogue, staying in control when emotions run high, and achieving positive outcomes in challenging situations. The book’s emphasis on mutual purpose and mutual respect aligns well with the emotional intelligence concepts in Supercommunicators, while offering more targeted strategies for conflict resolution and negotiation.
Influence: The Psychology of Persuasion by Robert Cialdini: Cialdini’s seminal work on the psychology of persuasion provides a deeper dive into some of the persuasion techniques touched upon in Supercommunicators. This book identifies six key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. It offers readers a more comprehensive understanding of why people say “yes” and how to apply these principles ethically in various situations. While Supercommunicators provides a broader view of effective communication, Influence focuses specifically on the mechanics of persuasion, making it an excellent resource for those looking to expand their persuasive capabilities.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath: This book complements Supercommunicators by focusing on what makes ideas memorable and impactful. The Heath brothers introduce the SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories) for creating ideas that “stick” in people’s minds. While Duhigg’s book covers a wide range of communication skills, Made to Stick hones in on the craft of idea transmission. It’s particularly useful for readers looking to enhance their ability to communicate complex ideas effectively, whether in marketing, education, or leadership roles.
Nonviolent Communication: A Language of Life by Marshall B. Rosenberg: Rosenberg’s work on Nonviolent Communication (NVC) offers a unique perspective that complements the strategies in Supercommunicators. This book focuses on communicating with empathy and compassion, emphasizing the importance of expressing oneself honestly while receiving others empathetically. It provides a framework for identifying and articulating needs, both in oneself and others, which aligns well with the emotional intelligence aspects of Duhigg’s work. Nonviolent Communication is particularly valuable for readers interested in improving personal relationships and resolving conflicts peacefully.
Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds by Carmine Gallo: While Supercommunicators covers a broad range of communication scenarios, Gallo’s book focuses specifically on public speaking and presentation skills. By analyzing the most popular TED talks, Gallo distills nine techniques that make presentations more engaging and memorable. This book is an excellent companion for readers looking to apply the principles from Supercommunicators to public speaking contexts. It offers practical advice on storytelling, using visuals effectively, and connecting emotionally with an audience.
The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer: In an increasingly globalized world, Meyer’s work provides crucial insights into cross-cultural communication that expand on the adaptability principles discussed in Supercommunicators. The book offers a framework for decoding how cultural differences impact business, providing strategies for improving communication, negotiation, and leadership in international contexts. For readers of Supercommunicators who work in multicultural environments or international businesses, The Culture Map offers valuable tools for navigating cultural nuances in communication.
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss: Written by a former FBI hostage negotiator, this book offers a unique perspective on high-stakes communication. Voss introduces techniques like mirroring, labeling emotions, and calibrated questions, which complement and extend the communication strategies presented in Supercommunicators. While Duhigg’s book provides a broad overview of effective communication, Voss’s work offers more specialized tactics for negotiation and persuasion. It’s particularly valuable for readers looking to enhance their skills in challenging or high-pressure communication scenarios.
Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain: Cain’s exploration of introversion provides an interesting counterpoint to some of the communication strategies in Supercommunicators. While Duhigg’s book might implicitly favor more extroverted communication styles, Quiet highlights the strengths of introverted approaches to leadership, creativity, and interpersonal relationships. This book is valuable for readers seeking to understand diverse communication styles and how to leverage the strengths of both introverted and extroverted team members. It offers a nuanced view of effective communication that considers personality differences, complementing the adaptability principles discussed in Supercommunicators.
TED Talks: TED.com offers a vast collection of talks on communication, leadership, and psychology. Many of these presentations exemplify the principles discussed in Supercommunicators, providing real-world examples of effective communication techniques. The “Communication” category (https://www.ted.com/topics/communication) is particularly relevant, featuring talks from experts in various fields sharing insights on improving communication skills.
MasterClass: This online learning platform offers courses taught by world-renowned experts, including several that complement the themes in Supercommunicators. Notable courses include “The Art of Communication” by Robin Roberts and “Effective and Authentic Communication” by Robin Sharma. While these courses require a subscription, they provide in-depth, practical instruction from accomplished communicators. (https://www.masterclass.com)
Toastmasters International: Toastmasters’ website (https://www.toastmasters.org) offers a wealth of resources for improving public speaking and leadership skills. Their educational program, Pathways, aligns well with many of the communication strategies discussed in Supercommunicators. The site provides access to local clubs, allowing readers to practice and refine their communication skills in a supportive environment.
World Communication Forum: This annual event brings together communication professionals from around the globe to discuss the latest trends and best practices in the field. Attendees can gain insights into how the principles from Supercommunicators are being applied in various industries and cultural contexts. The forum’s diverse range of speakers and topics provides a broader perspective on effective communication strategies. (https://www.forumdavos.com)
International Conference on Language, Communication, and Culture: This academic conference explores the intersections of language, communication, and culture, providing a more theoretical foundation to complement the practical strategies in Supercommunicators. It offers insights into how communication patterns vary across cultures and how language shapes our understanding of the world. (Conference website may vary by year)
International Association of Business Communicators (IABC): IABC is a global network of communication professionals. Membership provides access to resources, research, and networking opportunities that can help readers apply and expand upon the concepts in Supercommunicators. Their annual World Conference is particularly valuable for staying updated on the latest communication trends and best practices. (https://www.iabc.com)
National Communication Association (NCA): The NCA is an academic and professional organization dedicated to the study of all forms of human communication. Their resources and publications offer a more scholarly perspective on many of the topics covered in Supercommunicators, providing readers with a deeper understanding of communication theory and research. (https://www.natcom.org)
Hidden Brain: Hosted by NPR science correspondent Shankar Vedantam, this podcast explores the unconscious patterns that drive human behavior, including many aspects of communication. Episodes often touch on themes relevant to Supercommunicators, such as persuasion, decision-making, and social dynamics. (https://www.npr.org/series/423302056/hidden-brain)
The Communication Guys: This podcast, hosted by professional communicators Tim Downs and Dr. Tom Barrett, offers practical tips for improving various aspects of communication. Episodes cover topics like public speaking, interpersonal communication, and nonverbal cues, providing actionable advice that complements the strategies in Supercommunicators. (https://communicationguys.com)
Coursera – “Improving Communication Skills”: Offered by the University of Pennsylvania, this course covers many of the key topics in Supercommunicators, including effective listening, nonverbal communication, and persuasion techniques. It provides a structured learning experience with practical exercises to reinforce the concepts. (https://www.coursera.org/learn/wharton-communication-skills)
edX – “Communicating Effectively: How to Inspire and Convince”: This course from the Delft University of Technology focuses on developing persuasive communication skills. It covers storytelling, argumentation, and adapting to different audiences, all of which align closely with the principles in Supercommunicators. (https://www.edx.org/course/communicating-effectively-how-to-inspire-and-convince)
The Social Dilemma: While not directly about communication, this documentary explores how social media platforms are designed to influence human behavior and communication patterns. It provides valuable context for understanding the challenges of effective communication in the digital age, a topic touched upon in Supercommunicators. (Available on Netflix)
The King’s Speech: This historical drama portrays King George VI’s struggle to overcome his speech impediment. While fictionalized, the film illustrates many principles of effective communication, including the importance of confidence, preparation, and adapting to one’s audience. It offers an engaging way to reflect on the personal challenges of becoming a better communicator, a theme central to Supercommunicators.
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