Eric Ries is an entrepreneur and author best known for pioneering the Lean Startup movement, which has revolutionized how startups are built and launched around the world. His approach encourages startups to innovate rapidly through the strategic use of capital and human resources. Before his writing career took off, Ries co-founded and served as CTO of IMVU Inc., his experiences there becoming a foundational element for his philosophies on entrepreneurship. His insights have been employed by companies large and small, leading to efficient and scalable business models.